Ads use algorithms and influencers use their community of followers
• Ads are rarely trusted and 47% of people admit to blocking them
• Influencers produce trusted content, and no one blocks them

• Ads are easier to launch and scale
• Influencers take time to launch and hard to scale

• Ads disappear after you stop paying for them
• Influencer content lives on forever in search engines – especially blogs and youtube

So now our research
• CPM’s (cost per thousand) for facebook ads average $7 – $12
• The average CPM for influencer marketing is $5 – $10

• The average CPC for Facebook is 28 cents
• The average CPC for influencer marketing Is $.16